Tooling around downtown San Diego just got a whole lot easier.
That’s thanks to a brand-new service for the city called FRED, which stands—rather snappily we think—for “Free Ride Everywhere Downtown.” A fleet of electric shuttles gives up to five passengers the option of circumventing downtown’s parking headaches to reach restaurants, boutiques, parks, theaters, and other [...]

Head for the lovely coast of La Jolla, and you’re more likely than not to get an up-close look at some of the North Pacific’s most endearing marine life.
Well, not everyone finds the area’s resident seals and sea lions endearing exactly, but there’s no question they’re a major attraction. Easy to reach from the Sofia [...]

Looking for something to do on these long, lazy San Diego summer evenings? Well, as it turns out Balboa Park—marking its centennial this year, as we wrote about earlier this year—makes a prime after-hours destination this time of year! That’s courtesy of two beloved summertime programs, Balboa Park After Dark and the Twilight in the [...]

Outdoor movies are a hallmark of summer, even if those drive-in theaters of old are getting mighty hard to come by. Here in San Diego, fulfilling this old-school seasonal tradition isn’t difficult—you’ve got plenty of options!
Take the “Summer Movies in the Park” program, for instance, which airs family-friendly classics all over San Diego County throughout [...]

With our mountains-to-ocean landscape and mighty friendly climate, San Diego’s an outstanding place to hit the trails and soak up a little bit of Mother Nature, Southern California-style.
Sure, America’s Finest City offers a boatload of cosmopolitan attractions—not least in the Sofia Hotel’s Downtown and Gaslamp Quarter neighborhood. But getting to know San Diego—a metropolis where [...]